June 09, 2004

We Internalize Storylines.

While doing some surfing for yet another long-simmering project completely unrelated to the St. Louis one, I came across this report on outsourcing labor to the Philippines. The customer service / call center business is already well-known; the projection that the "aggregate growth rate" for this particular niche would grow by 50 percent to $864 (million?) doesn't look too farfetched at all.

The description of the Philippines' advantages over other Asian countries is rather interesting, though, as it could be read in funny ways:

In Asia, the country is in the best position to gain a large share of e-services contracts in view of the following reasons: affordable quality human resource; affinity to Western culture; strategic location; hospitable lifestyle and expanding infrastructure.
Or, if you will: low salaries, hostility to labor unions, a legacy of colonialism, and the desperation to do anything for cash.

But there I am grousing needlessly about what is apparently a genuine economic boom that actually doesn't stink of sweatshop-style exploitation, so I should be a little more positive. I do like the way the dry and rigorous economist language gives way to culturalist explanations of Filipinos' seemingly natural affinity for, in this case, the animation industry:

Demand for Filipino e-services in this area is also enormous in view of the inherent ingenuity, creativity and artistry of the Filipinos. Aside from their artistry, Filipino animators stand out from the rest of the world for their multi-cultural orientation that enables them to internalize storylines and concepts for better artwork and faster execution.
This isn't unfamiliar either: "inherent" cultural traits are also retroactively employed to "explain" Filipinos' supposed "aptitude" for nursing, housecleaning, singing, and so on -- only a shade removed, really, from physical, i.e., racist, characteristics employed in similar fashion, such as small hands (the better to assemble tiny computer chips with) or more flexible backs (the better to pick asparagus with).

Still, there's something quite resonant about that "multi-cultural orientation," one that could be construed a kind of strategic rag-picking engendered by the colonial experience. And that part about internalizing storylines! It's almost... poetic.

Comments?

Posted by the wily filipino at June 9, 2004 10:39 PM