So as part of an experiment–not that I have a formal hypothesis or anything, though I should have, but I just wanted to see what it was like–I started posting my blog entries on product management and customer engagement on Medium. I’m many years late to the party, but I figured there were a good bunch of product managers who write excellent stuff on it, and maybe I could play along.
Writing posts on Medium actually goes against an old rule of mine. Different blog entries that sit in different walled gardens ultimately makes me hard to find or stumble upon. All my blog pieces live, and has lived, in the one place where I more or less have total control: this very website. Everything I post here is, well, who I am, and that includes writing that’s related to my professional career. It’s the sort of thing I promote on LinkedIn, as opposed to say, Facebook.
But discoverability is certainly key. It’s a lot easier to be found on Medium, because there are other like-minded people over there, and I’m a terrible promoter of my own work.
So, I’m over there too. I would have loved to tell you that I MADE $8K IN MY FIRST MONTH AS A “CONTENT” WRITER WRITING JUST 8 MINUTES A DAY–and there are suspiciously numerous Medium articles with that kind of title, I have to say–that is absolutely not the case. I did buy myself a beer, which is still the most I’ve ever earned from writing anything in the last decade or so.
So here’s what I have over there (some of these articles also have abbreviated versions on this blog):
- How I Came to Storytelling and Product Management, or, a Short Origin Story
- Design Thinking and Storytelling: A Short Reading List in Progress
- What Luke Skywalker and Your Customer Have in Common: Thoughts on Emotional Needs
- Seven Reasons Why Stories Are Ideal Frameworks for Product Management
- 3 (and a Half) Ways Storytelling Can Help Product Managers
- Getting to Act 2: Customer Engagement Lessons from the Movies